AB Enzymes Launches New Corporate Design, Reflecting Heritage, Growth and Innovation
AB Enzymes is proud to unveil its new corporate design, marking a significant milestone in its evolution as a fully integrated enzyme supplier. This refreshed brand identity reflects the company’s deep expertise, continued growth, commitment to innovation, and shared vision for the future.
A New Chapter for AB Enzymes
Following the full acquisition of Roal Oy by Associated British Foods in 2024, Roal Oy officially became AB Enzymes Finland Oy in September 2024. This change united both companies under the AB Enzymes brand, strengthening our global presence and reinforcing our position as a leading enzyme solutions provider.
Martin Nielsen, CEO This transition represents an exciting step forward for AB Enzymes. With a unified team and brand, we are better positioned than ever to drive innovation, serve our customers, and shape the future of enzyme solutions.
Pekka Kekki, Managing Director AB Enzymes Finland Oy adds: “Roal Oy and AB Enzymes have had a strong partnership for many years, and now, as one company, we can take full advantage of our shared expertise, knowledge, and resources. This integration allows us to strengthen our offering and continue providing exceptional value to our customers.”
A Fresh Look for the Future
The updated corporate identity aligns with AB Enzymes’ role as a modern, dynamic, and forward-thinking company. The new design is inspired by our heritage, our strong customer relationships, and our commitment to sustainable solutions.
To celebrate this milestone, AB Enzymes hosted launch events, bringing together employees from across the organisation. These gatherings provided an opportunity to introduce the new corporate design, highlight key changes, and reaffirm our shared commitment to innovation and collaboration.
“We have an incredible team that has embraced this transformation,” says Laura Schoenfeld, Head of Global Marketing Communications. “The launch events were a fantastic way to bring everyone together and celebrate our new identity, which reflects our unity and ambition for the future.”
What’s Next?
Over the coming weeks, the new brand identity will be implemented across digital platforms, customer communications, and corporate materials to ensure a seamless transition.
Martin Schaffrannek, Director Sales and Marketing While our branding has evolved, our core values remain unchanged. We remain committed to delivering best-in-class enzyme solutions and continuing to innovate in partnership with our customers. It is an evolution that will support our continued growth and strengthen our ability to inspire what’s next.